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 Posted: Tue 20:22, 03 Dec 2013 Post subject: Using Banner Stands Creatively |
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Using Banner Stands Creatively
Many mistakenly equate banner stands with trade shows and other corporate events. But banner stands have many applications for retail, restaurants or any other consumer business. As the price of banner stands gets less expensive, many are using banners as a part of their overall signage and promotional marketing. Many mistakenly equate banner stands with trade shows andother corporate events. But banner stands have many applications for retail, restaurantsor any other consumer business. As the price of banner stands gets lessexpensive,[url=http://www.ewwealth.com/]Cheap christian louboutin[/url], many are using banners as a part of their overall signage andpromotional marketing. Banner marketing (also known as in-place media) is a meansto attract customers. Retail and restaurants in particular rely on walk-intraffic for a majority of their business. While overhead and window signage hasbeen a staple for centuries, successful business owners understand the benefitsof supplemental signage to draw in more foot traffic and ultimately morebusiness. This is where banner stands can be deployed.Any business with a storefront can benefit from the use of abanner stand. Think for a moment about a potential customer walking down thesidewalk. Most of what is in view is other pedestrians. And whilst windowdisplays and signage are important, a passer-by may only give it a glance asthey stroll past one's shop. A well-designed double sided banner placed outsideis far more noticeable and someone walking will have far more time to take noteof the message. This is important for retailers who depend on impulse shoppingand restaurants that rely on walk in customers.For sidewalk applications one must consider the type ofbanner used. Since the stand will need to be put out and taken in daily, aneasy to deploy system is important. This is where a pull up banner system ismost convenient. This type of stand has a base which houses the banner graphicwhich is on a roller. One simply rolls out the banner graphic to set-up thesystem. It literally only takes a moment. The base is heavy so it does not tipeasily which is also an important consideration. One can also find pull upbanners that feature interchangeable cartridges so the banner graphic can beupdated easily. This can be useful to keep up with seasonal sales or updatingmenu items.Another use of banner stands is inside one's shop orrestaurant. In retail one of the basic business strategies is to get shoppersto wonder all the aisles and areas of a store. More product and item visibilitymeans more sales. Banners allow one to highlight different products, sales,promotions and draw shoppers to certain sections of the shop. Many expertsrecommend placing sales items toward the back of the shop in order to exposeshoppers to more of the store's product offerings. To be noticeable,[url=http://www.ksacinc.com/christianlouboutindiscount]christian louboutin discount[/url], a largeand colourful indoor banner is perfect.Restaurants can also benefit from using banner standsindoors. It is a great way to promote menu items while customers are waitingfor a table. It can also be used to promote upcoming events and specials aswell. In this application a banner stand that supports multiple graphics isimportant. An X or L-type stand is a good choice as the banner graphic issecured by means of a simple channel system. This makes change of the messagingeasy and a new banner can be purchased at a reasonable cost. Savvyrestaurateurs know the importance of promoting new menu items, promotions andspecials to help retain customers and build loyalty. These same uses apply tomany other businesses, too. Banks, petrol stations, bookstores and the like canbenefit from innovative uses of banner stands.
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