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 Posted: Mon 22:42, 12 Aug 2013 Post subject: The Tainted Tweet |
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The Tainted Tweet
One thing's for sure, the response to Danielle Smith's tweet on using XL meat to feed the hungry was significantly quicker than XL and the CFIA's response to the contaminated meat crisis. Ironically,[link widoczny dla zalogowanych], Smith may have advocated for feeding the hungry XL meat, but she inadvertently fed the very large and vocal community of hunger, homeless, poverty and social justice advocates instead. Smith's tone deaf comments quickly rendered into political pablum. Yechtel suggests an idea to the twitterverse, Don Braid, Calgary Herald columnist Danielle Smith, leader of the provincial Wildrose Party. Yechtel tweets: "is there no way to cook it so its safe and feed the hungry???"
Smith responds, modifies the tweet (MT) and adds a comment of her own,[link widoczny dla zalogowanych], "I agree. We all know thorough cooking kills E. coli. What a waste."
This is when things jumped from the frying pan and into the fire for Smith.
Smith's tweet was picked up quickly in the hyper political climate of Alberta politics. Regardless of how this is spun it was unwise and specifically for one reason, the mention and rementioning of "the hungry" and a reference to XL Meat in the same tweet.
By isolating that demographic, "the hungry", a deeply entrenched bias of Ray Yechtel was revealed. By sharing this view and stating "I agree," Smith joined Yechtel and stepped into an ideological minefield with clown shoes on. This isn't going to end well for Smith.
I offer an explanation. It is an out of context, outside of experience, spatial awareness problem. The issue is not the tweet nor Smith's response. Certainly Smith did not create the XL Food crisis nor hunger. What she did create however, is the digital political petri dish for those issues to come together to breed the perfect storm. The volatile combination of being the leader of the opposition, a nationwide food crisis, epic associated chaos in the form of millions of pounds of recalled meat and then add a deeply revealing, albeit unintentionally insensitive comment and voil, you have the equivalent of a social mediadriven bench brawl.
If we are to believe Smith's subsequent clarifying comments, at the heart of this political train wreck is a tweet taken out of context. It is less than clear what meat was being referred to as some of the meat had actually tested negative for E. coli. Grouping all the meat together is by default and an occupational hazard of 140 characters, well known to all who indulge politically on twitter.
Secondly, the outside of experience angle refers specifically to Smith's capacity to display true empathy for "the hungry." She is not alone here, not by a long shot. In fact the desensitizedtotheplightoftheunwashedmasses room is very crowded. Smith is simply guilty of not having the very real experience of being hungry or poor. Had she experienced this harsh reality, she may have responded with more compassion,[link widoczny dla zalogowanych], cognizance and street savvy than can be found in "I agree."
And finally, the tweet reveals a deficit in spatial awareness. Again, Smith is not unique here. Alberta is home to many disconnected politicians and bureaucrats,[link widoczny dla zalogowanych], eerily unacquainted with the ubiquitous reality of an ever challenging, low income existence. Smith,[link widoczny dla zalogowanych], and a plethora of other politicos, are without a map in the poverty landscape, of which the pitfalls are multiplicitous. Smith stepped directly into the fray and those that occupy the antipoverty community are understandably unforgiving of shallow comments by privileged politicians. Ironically,[link widoczny dla zalogowanych], tweets and comments like this are sustenance to those grounded in a harsher reality. Smith then, unwittingly, has fed the hungry. Unfortunately for all involved, the calories are empty, devoid of nutrition.
Lots of big words and I still disagree. Waste is waste and people should at least have the choice to consume it. We feed all kinds of 2nd rate goods to the poor, from nearly expired goods through the ridiculously processed crap we call food (like Kraft Dinner, Pogo sticks, potato chips).
In the end it should be about choice: If someone wants it for free or really cheap, they should have the right to choose to eat it. Similarly XL should have the right to offer it. If someone doesnt want to eat it, they can pay the price (potentially also free) for something else.
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[link widoczny dla zalogowanych]
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