cheapbag214s
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 Posted: Sun 11:12, 18 Aug 2013 Post subject: Reach extended in subscriber growth with US NBA pl |
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Reach extended in subscriber growth with US NBA playoffs now available in Britain,[link widoczny dla zalogowanych]
Strong subscriber growth has increased the size of Setanta's Premier League audiences by more than a third,[link widoczny dla zalogowanych], according to the company.
The average audience for Barclays Premier League games shown live on Setanta this year is up by 36.3pc on the previous season,[link widoczny dla zalogowanych].
The biggest games including January's derby between Liverpool and Everton now deliver audiences of more than one million. Audiences for the Scottish Premier League,[link widoczny dla zalogowanych], which Setanta has been broadcasting since 2004,[link widoczny dla zalogowanych], also continued to grow strongly, the company said.
Setanta's best ever audience was for England's 4-1 World Cup 2010 qualifying victory over Croatia in September which was watched by over 1.5 million people.
Gary McIlraith,[link widoczny dla zalogowanych], chief executive of Setanta UK,[link widoczny dla zalogowanych], said the bigger audiences "are great news for the sport,[link widoczny dla zalogowanych], but also for broadcasting partners and advertisers".
Meanwhile, Setanta has announced a deal with immediate effect to transmit the rest of the US National Basketball Association playoffs in Britain
It has already included the Boston Celtics 4-3 win over the Bulls with four of the games going to overtime -- and two of the four second round matches are poised at 2-2,[link widoczny dla zalogowanych].
Setanta Sports will televise two live play-off games per week and comprehensive coverage of the finals. This marks the first time Setanta will televise NBA post-season action,[link widoczny dla zalogowanych].
The move will add to the league's global audience reach,[link widoczny dla zalogowanych], as NBA games and programming during the playoffs will be televised in 215 countries and territories in 41 languages.
In addition Setanta,[link widoczny dla zalogowanych], which televised NBA Europe Live 2008 in which the New Jersey Nets defeated the Miami Heat at The O2,[link widoczny dla zalogowanych], will air daily NBA highlights on Setanta Sports News.
Trevor East,[link widoczny dla zalogowanych], Setanta's Director of Sport,[link widoczny dla zalogowanych], said: "We're absolutely thrilled to have the opportunity to broadcast one of the world's biggest sporting events for our subscribers. This is further evidence that Setanta is committed to providing top-class programming for our viewers."
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