NBA Sneakers and Advertising

cheapbag214s · Posted: Sun 12:00, 06 Oct 2013 Post subject: NBA Sneakers and Advertising

NBA Sneakers and Advertising,[url=http://duveticaitalia.webmium.com/][b]http://duveticaitalia.webmium.com/[/b][/url]
Starting with Bird and Magic Converse and Mars Blackmon Nikes in the 1980s, the basketball sneaker industry has spawned some of the most creative commercials on television. Through 30 years of sneaker commercials, the use of famous person testimonials has remained constant. It seems that sneaker commercials can be categorized as either funny or serious. Funny commercials often ignore referring to the shoe,[url=http://rogervivierhighheels.albirank.net/][b]Roger Vivier online store[/b][/url], but instead entertain the viewer with a comedic skit performed by a star athlete. The more serious sneaker commercials focus on the romanticism of achieving athletic greatness, with the sneaker at the center of this journey to greatness. Converse seven times,[url=http://woolricharcticparkasweden.albirank.net/][b]woolrich arctic parka sweden[/b][/url], stand up eight, commercial with Dwayne Wade invokes chills while depicting Wade bravery (Although sneaker commercials frequently use the famous-person testimonial, they often try to appeal to common people. Perhaps the most famous sneaker commercial is Spike Lee gotta be the shoes! for Nike. Lee plays everyman Mars Blackmon who pesters Michael Jordan about his talent, eventually concluding, its gotta be the shoes!! suggesting that anyone can be as good as Michael Jordan if they buy his Nikes (
The success that shoe companies have had in marketing their product alongside certain athletes has become increasingly obvious. Athletes are often defined by which company they sign with. Everyone knows T-Mac,[url=http://duveticaitalia.webmium.com/][b]duvetica shop online[/b][/url], Kevin Garnett, Dwight Howard, Derrick Rose and Michael Beasley represent Adidas. Converse is easily associated with Dr. J and Dwayne Wade. Allen Iverson is the face of Reebok,[url=http://woolricharcticparkasweden.albirank.net/][b]woolrich online shop[/b][/url], frequently clad in Reebok sweatbands,[url=http://rogervivierweddingshoes.olimx.com/][b]cheap roger vivier shoes[/b][/url], Chris Paul the face of Jordan and Brandon Jennings the face of Underarmor. Kobe Bryant and Lebron James seem inseperable from the Nike swoosh. Thus,[url=http://peutereyparkaonlineshopwomen.olimx.com/][b]http://peutereyparkaonlineshopwomen.olimx.com/[/b][/url], basketball sneaker advertisers have thoroughly embraced the famous-person testimonial and the public has responded.
This is very accurate. Growing up I used to play basketball every year of my life. My friends and I would always compare sneakers, and whoever had the most popular player at the time had the "best shoes." It is pretty crazy that people will buy shoes based on which player is promoting them. I think this is one of the most successful advertising strategies from any company. Using these athletes to advertise their product during games throughout an entire season is nothing less than brilliant. Think about the popular shoe "Jordan." Even the names are correlated directly with the player. There are so many versions,[url=http://duveticadeutschlandshop.halod.com/][b]http://duveticadeutschlandshop.halod.com/[/b][/url], and because Jordan is the name behind the shoe, it causes a huge stir up. This proves that athletes are one of the best promoters for products. It is ever so evident with basketball players!
I completely agree with you that celebrities can really help to sell products,[url=http://woolricharcticparkauomooutlet.olimx.com/][b]Woolrich Parka Italy Outlet[/b][/url], and using athletes is one of the most efficient ways to do so. Young athletes strive to one day be as good as the professionals,[url=http://rogervivierwedges2013.webstarts.com/][b]roger vivier online shop[/b][/url], so using their gear makes them feel that much closer to being as good as the pro. I know that I personally have fallen victim to this,[url=http://giuseppezanottioutletonline.webmium.com/][b]giuseppe zanotti outlet[/b][/url], buying the same softball bat that Jennie Finch uses and buying Lebron's basketball shoes. There is something to be said for having the name,[url=http://rogervivierweddingshoes.olimx.com/][b]http://rogervivierweddingshoes.olimx.com/[/b][/url], you feel almost elite and it gives you a sort of confidence that you can perform at your best. And as much as I hate to admit it, there is a social status that people try to conform to; they feel elite and privileged for being able to afford Derek Jeter's line of baseball cleats or Dwyane Wade's line of basketball sneakers. The advertising companies have really done a good job using athletes,[url=http://duveticaitalia.webmium.com/][b]piumini duvetica[/b][/url], as the multitude of examples you provided in your blog prove. They have everyone thinking that if they want to step their game up,[url=http://woolricharcticparkauomooutlet.olimx.com/][b]Woolrich Arctic Parka Outlet[/b][/url], they need the pro's gear. I think this will continue to be an effective tactic as well, seeing as there is always a new up and coming athlete that everyone admires and would be ready and willing to buy their line. Sports equipment is a big money maker,[url=http://woolrichswedense.gengfl.com/][b]woolrich online shop sweden[/b][/url], and they've done well with their famous athlete testimonials.
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