Motley Shoe Shop gives the South End more sole

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Motley Shoe Shop gives the South End more sole,[url=http://giuseppezanottimenssneakers.webmium.com/][b]New Fall/Winter 2013 Collection[/b][/url]
If floorboards could talk, the inside of the tiny Motley Shoe Shop would probably be loud, inebriated,[url=http://woolrichjacketstore.blogspot.com/][b]Woolrich Women[/b][/url], and want to pick a fight with you.
That's because the wood that frames the store windows, front door, and back office was rescued from the floors of the now-defunct Waltham Tavern, the infamous South End drinking hole where the beer was warm and the patrons were decidedly rough around the edges. Motley owner Doug Palardy was passing by the tavern last summer and noticed that the Waltham's subfloor boards were sitting in a dumpster on the street. He rushed off, rented a truck,[url=http://authenticrogerviviershoes.halod.com/][b]authentic roger vivier shoes for sale[/b][/url], and gave the boards a new home in his latest venture,[url=http://monclerwesteherrendaunenjackebillig.albirank.net/][b]Moncler Jacken Online Shop österreich Moncler Weste Herren Daunenjacke Billig[/b][/url], Motley Shoe Shop.
"A lot of the wood was stained pretty badly," Palardy says. "We could only imagine what happened on those floors over the years. We were thinking 'Should we really be touching this?' "
The recycled wood sits alongside old railroad ties that are used as shelves in the new, chartreuse store. Palardy wanted his 400-square-foot shop to eschew the minimal,[url=http://duveticacanadashop.halod.com/][b]duvetica jackets canada outlet[/b][/url], industrial appearance of most athletic shoe stores,[url=http://parajumperssalefreeshipping.webmium.com/][b]parajumpers sale free shipping Hampton Roads Technology Council for sale[/b][/url], and instead give it the feel of a club house, or,[url=http://woolricharcticparkauomooutlet.olimx.com/][b]Woolrich Arctic Parka Uomo Outlet Woolrich Parka Italy Outlet[/b][/url], at the very least, an eco-friendly hunting lodge.
The idea for the shoe store grew out of Palardy's other store, the gift and T-shirt shop Motley (he also co-owns Motley Home). He would regularly stock six or eight styles of sneakers and casual shoes each season, which would consistently sell out. Over the summer, he sold more than 800 pairs of Havaianas,[url=http://giuseppezanottimenssneakers.webmium.com/][b]giuseppe zanotti sneakers men[/b][/url], the Brazilian rubber sandals.
"I didn't even have a bench for people to sit on,[url=http://monclerwesteoutletbillig.albirank.net/][b]billig Moncler Jacken Damen Weste Moncler Jacken Outlet Österreich[/b][/url]," he says. "They'd have to bend over and try shoes on in the aisle."
Despite its retail boom in recent years, Palardy noticed the South End was still lacking a critical mass of shoe stores. He found a former office space at 76 Dartmouth St. to house the new store and convinced the hesitant landlords to let him use the space for retail. The new store carries both men's and women's styles.
"I've had so many offers from developers in Providence and Harvard Square who have wanted me to open another [Motley] location," he says. "But I've never wanted to open another Motley somewhere else and make it a chain. I really want Motley to be a South End thing."
In fact,[url=http://giuseppezanottioutletonline.webmium.com/][b]giuseppe zanotti outlet online Guseppe Zanotti Official Sale giuseppe zanotti outlet[/b][/url], Palardy's plan was always to open multiple Motley stores in the same neighborhood. He started the 380-square-foot Motley in 2004, after spending eight years working in sales and marketing for a wholesale housewares company. He used his industry contacts to launch the store,[url=http://woolrichparkaschweiz.albirank.net/][b]http://woolrichparkaschweiz.albirank.net/[/b][/url], selling everything from art to iPod cases.
The new store carries sneakers from Lacoste, Nike,[url=http://woolrichoutletdeutschland.olimx.com/][b]http://woolrichoutletdeutschland.olimx.com/[/b][/url], Vans, Adidas, New Balance, and John Varvatos for Converse. He opened with limited stock,[url=http://discountsoccercleatsonline.webmium.com/][b]http://discountsoccercleatsonline.webmium.com/[/b][/url], and anticipates that the store will be fully stocked the first week of March. But even with just a few styles on the shelves,[url=http://duveticacanadashop.halod.com/][b]duvetica jackets canada[/b][/url], Motley Shoe Shop has already found a following.
"Women have been all over it, and wanting more," he says. "I knew that a lot of women have a shoe fetish, but I didn't know that it extended to sneakers,[url=http://authenticrogerviviershoes.halod.com/][b]sell discount authentic roger vivier shoes for sale[/b][/url], too."
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