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 Posted: Tue 23:05, 03 Dec 2013 Post subject: media vehicle or tactic |
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Does an outdoor ad display add value to the advertised brand?
Outdoor Advertising is one of the common means of promoting a brand or service. This form of advertising can be experienced by customers for 24 hours a day, seven days a week without being surrounded by editorial, programming or photographs. OutdoorAdvertising is one of the common means of promoting a brandor service. This form of advertising can be experienced by customers for 24hours a day, seven days a week without being surrounded by editorial,programming or photographs. Also a medium that targets to reach specificaudiences in a locality, outdoor media is effectively adopted by maximumnumbers of brand owners. Advertising through outdoor media includes poster ads,billboard ads, mall ads, airport ads, bus shelter ads,[url=http://www.smislam.com/]Christian Louboutin Discount[/url], metro ads etc. Billboard outdoor advertising ishowever the most widely recognized medium amongst the various OOH tools. One of the major advantages of advertising through OOH media is thecost. Considered as an opening door for all advertisers- small or large, an OOHmedia reaches out to customers in an influencing manner. As compared totelevision, print and radio advertising outdoor media a more affordable channelof brand communication. Creativity is one of the key elements in any outdooradvertising campaign of a brand or business. Unlike other advertisingmediums, an OOH media provides the brand message in an interesting mannercompellingly creative and ensuring a memorable brand message on customers’mind. One of the oldest modes of advertising yet still popular for providingeffective branding solutions of brands, outdoor advertising practices have alsobeen extended at various avenues such as airports, shopping malls and metrostations. Surrounding customers with brand messages all around, outdoor addisplays also cheer up a particular environment. Those who drive home fromoffice after a hectic day have something refreshing to read on their way, thosewho visit a shopping mall can avail of valuable brand information through themall displays and those who are boarding a flight from the airport can gothrough useful brand messages right at the airport. Through all its formats, anoutdoor advertising display of abrand for sure adds values to the advertised brand. Delhi is one of the OOH hubs. Advertising in Delhi istherefore one of the booming sectors thereby providing promotion solutions forvarious brands. Any OOH mediais ideal for a brand to communicate a particular message or simply conveycustomers about an upcoming sale or discount about the brand. Besides, an outdoor advertising media is also agood means to glorify the brand and makes it look posh amongst customers.Following are some manners through which an OOH media glorifies a brand.Talkingthrough vivid colours and designsMost of the outdoor advertisingdisplays talk about the brand message through vivid colours and designs. Any outdoor advertising company ensuresthat it implements the best resources to provide an attention-grabbing look themoment it hits customers’ eyeballs. It is reasonably true that anything thatstrikes our eyeballs naturally attracts our attention. An OOH ad display is therefore the best means to attract customers’attention easily and yes with the desired impact.Availabilityof brand message for a maximum time It is not surprising that an OOHad display is available for customers to access anytime. This maximumavailability of brand message is a major asset of advertising through OOH media. If the brand owner keepscommunicating his message to customers for days, weeks and months, a good brandrecall is formed on customers’ mind. This helps a lot in encouraging them totake the next step I.e. buy the brand. CreativeapproachAn outdoor advertising companycan implement the most creative idea to publicise a brand or business in themarket. Most of the outdoor ad displays are infact remembered for theircreative approach. Be it the theme,colour display, ad content,[url=http://www.ldike.com/]michael kors sale[/url], media vehicle or tactic, an advertiser canimplement any creative idea to provide best results of the campaign amongstcustomers. Creativity is itself a ground on which any outdoor advertising company differentiates itself from the rest ofthe guild.
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