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It something I hear quite a bit. Half complaint and half frustrated rant, many small business owners tell me they simply can compete with the big boys. Even online they find their sites at the bottom of the rankings and, if they do rank well in the engines,[url=http://rogervivieroutlet.webmium.com/][b]Roger Vivier Shoes Online[/b][/url], their conversions are low.
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Instead of simply stuffing your title tag full of mere keyphrases,[url=http://merrellchameleonboots.webstarts.com/][b]merrell boots[/b][/url], give it some human appeal.
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Several important things have happened here,[url=http://woolrichdeutschland.albirank.net/][b]http://woolrichdeutschland.albirank.net/[/b][/url].
1. You included a call-to-action using the word
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3,[url=http://duveticaoutletcanada.halod.com/][b]http://duveticaoutletcanada.halod.com/[/b][/url]. And you now have a title tag that actually says something valuable to a human being rather than a mere (boring) list of keyphrases.
The same applies to your description tag. Continue with the topic you used in your title tag (savings and free shipping) and go into more detail when you write the description tag. Answer your customer burning question,[url=http://duveticaonline.olimx.com/][b]duvetica jackets shop[/b][/url], should I click on your listing instead of all these others? Unrelated Page Copy
There a flow… or at least there should be… when a prospect enters your site from a banner ad, a search engine listing, an email, etc. The headline and page copy need to be consistent with the title and description tag,[url=http://parajumpersoutletdanmark.albirank.net/][b]PJS Parajumpers jakker[/b][/url], the banner ad,[url=http://www.duveticajacketsjp.com/][b]デュベティカダウンジャケット[/b][/url], email text, etc. If it isn the customer gets confused and leaves.
If your title tag reads Blue Suede Shoes Save 25% | Free Shipping… then your page needs to clearly communicate the details of this. Likewise,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen Online Nederland Winkelcentrum[/b][/url], a local veterinarian wouldn want to place a banner ad on a pet supply website that read patients save $20 on first annual exam and lead visitors to a website page that says nothing about this offer. From whichever trigger (traffic generator) the prospects comes, follow up with the information in your page copy.
Once on your site, don be shy about letting visitors know what to do next and how to purchase. As the old marketing saying goes, you don ask for the sale,[url=http://monclerdownjacketsoutlet.albirank.net/][b]moncler coats outlet[/b][/url], you won get it. Service-based businesses need to have obvious and easily located contact us forms. Ecommerce sites should employ clear sales funnels that explicitly direct customers through the shopping cart and payment process.
Draw a map. Where are your visitors coming from? And once on your site, where do you want them to go? Now outline what needs to happen to get them from point A to point B. Chances are, when you use a human-friendly,[url=http://rogervivieroutlet.webmium.com/][b]Roger Vivier Shoes UK[/b][/url], informative title and description tag,[url=http://merrellchameleonboots.webstarts.com/][b]discount merrell chameleon boots on sale[/b][/url], clear and enticing page copy and input an easy-to-follow sales funnel, you see conversions increase dramatically.
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