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 Posted: Thu 5:52, 22 Aug 2013 Post subject: Anthony Davis Trademarks Unibrow Phrases Ahead of |
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Anthony Davis Trademarks Unibrow Phrases Ahead of NBA Draft,[link widoczny dla zalogowanych]
Rep. Jesse Jackson Jr. They failed. A year later,[link widoczny dla zalogowanych], as the expected top pick in this week's NBA draft,[link widoczny dla zalogowanych], Davis is aiming to cash in on his refusal.
In anticipation of his imminent rise to national stardom,[link widoczny dla zalogowanych], Davis trademarked the phrases "Raise the Brow" and "Fear the Brow." Widely expected to be drafted by the New Orleans Hornets in Thursday's draft,[link widoczny dla zalogowanych], Davis said he saw profit potential in leaving his eyebrows connected.
"I don't want anyone to try to grow a unibrow because of me and then try to make money off of it,[link widoczny dla zalogowanych]," Davis told CNBC. "Me and my family decided to trademark it because it's very unique."
Davis will not even consider splitting his eyebrow in two as he begins racking up endorsements,[link widoczny dla zalogowanych], he told ESPN,[link widoczny dla zalogowanych], a partner of ABC News.
NCAA rules prevented Davis from exploiting his unibrow's brand value while he was playing for Kentucky,[link widoczny dla zalogowanych], and the school's athletic department kept a tight leash on merchandise celebrating his uncommon facial feature.
Jason Schlafer,[link widoczny dla zalogowanych], the athletic department's marketing director,[link widoczny dla zalogowanych], said he sent about a half dozen cease-and-desist letters and placed twice as many phone calls to vendors who were "sprinting up to the line,[link widoczny dla zalogowanych]," close to infringing on the Kentucky Wildcats' trademarks.
At first,[link widoczny dla zalogowanych], he said,[link widoczny dla zalogowanych], he was concerned that T-shirts that said "Bow to the Brow" and "Brow Down" would offend Davis and his family because they "highlighted what may be perceived as a negative feature."
"But then we saw his mother in a 'Fear the Brow' T-shirt,[link widoczny dla zalogowanych], and she had penciled in a unibrow on her face,[link widoczny dla zalogowanych]," Schafler said.
Davis played just one season for the Wildcats before becoming a nationally discussed NBA prospect. One of only four freshmen ever to win the NCAA's Most Outstanding Player award,[link widoczny dla zalogowanych], Davis led the Wildcats to their eighth NCAA championship in the 2011-12 season.
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