air role in ad campaign

cheapbag214s · Posted: Tue 14:50, 01 Oct 2013 Post subject: air role in ad campaign

air role in ad campaign
By Michael Hiestand,[url=http://woolrichoutlet.albirank.net/][b]Woolrich Dame Parka Outlet[/b][/url], USA TODAY
Today, Steve Braband,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers Jakke outlet[/b][/url], 25, is an ESPN program coordinator working on stuff like whether a Major League Baseball game "that rates well at 7 o'clock in Latin America but doesn't in the Caribbean should be replaced there by, say, a World's Strongest Man episode."
But next week,[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Deutschland Woolrich Arctic Jacket Online Shop Damen and Herren outlet deutschland[/b][/url], David Letterman's monologues might mention Braband's breakfasts. 11. Not coincidentally, that's the first weekday of the Beijing Olympics. Wieden Kennedy,[url=http://www.duveticajacketsjp.com/][b]デュベティカダウンジャケット-デュベチカ（Duvetica）店舗-デュベティカアウトレット-デュベチカ通販-デュベチカ専売店[/b][/url], the Portland, Ore., ad agency that created Nike's famous ads and produces SportsCenter ads,[url=http://giuseppezanottiweddingshoes.webmium.com/][b]giuseppe zanotti shoes[/b][/url], suggested picking an ESPN employee who comes across as a fan.
More than 160 staffers showed up for an open casting call. Braband says he felt like he was "rushing through (his audition) like a big idiot. But they said everybody else was being like Johnny SportsCenter anchor. I was real. Plus,[url=http://duveticasale.albirank.net/][b]Duvetica Outlet[/b][/url], they got a big kick out of seeing I'd locked myself out of my car."
Now, we'll all get to share in such hijinks. Braband will be trailed by 10 to 15 W staffers who'll also make a behind-the-scenes documentary on the ads. "We were practicing and I was looking into the wrong camera, and it was hilarious," he says. He'll wear a clock showing the countdown to the new shows. Otherwise,[url=http://parajumpersjakkernorgejacketkodiak.olimx.com/][b]Parajumpers Jakker Long Bear[/b][/url], we'll see him doing whatever at all hours. Says ESPN senior vice president Katie Lacey: "We'll wake him up sometimes."
But if Braband starts wearing sunglasses at night,[url=http://woolrichdeutschland.albirank.net/][b]Woolrich Arctic Jacket outlet[/b][/url], he'll have to pay for them. He's not being paid extra "but my mom saying she's proud of me is like a big raise" and won't wear makeup. "But when they told me it'd all be in HD," he says,[url=http://giuseppezanottiweddingshoes.webmium.com/][b]giuseppe zanotti wedding shoes Shop[/b][/url], "I'm like, 'Are you serious?' "
Disney executives discussed being "exposed to undue risk" by sticking an on-air novice on live TV when say,[url=http://parajumpersoutletdanmark.albirank.net/][b]Parajumpers jakker Udsalg Danmark 2013[/b][/url], he's just gotten out of the shower. But in discussing what might happen to Braband after the ads,[url=http://woolrichoutletitalia.albirank.net/][b]Woolrich Giacche Outlet online Italia Woolrich Piumini Vendita italy[/b][/url], Lacey suggests Disney is alone in taking a chance: "He'll go back to his regular life. Or get his own show. We'll see what happens."
Climbing the highest 'mountains'
OK,[url=http://duveticaonline.olimx.com/][b]piumini duvetica outlet[/b][/url], so summiting Delaware's highest point 448 feet above sea level or reaching the zenith of Florida 345 feet doesn't require pitons. Or, even real shoes. "Those were my 'flip flop' high points,[url=http://duveticasale.albirank.net/][b]Duvetica Kappa[/b][/url]," says Mike Haugen,[url=http://monclerjacketsdeutschland.albirank.net/][b]Moncler Jacken Billig Deutschland[/b][/url], 31. "Sometimes, it was so flat you wondered if you really were at the high point. You could do drive-by summits."
After climbing Mount Everest last year for a similar educational online program,[url=http://monclerjassengoedkopekoop.albirank.net/][b]Moncler Jassen Online Nederland[/b][/url], Haugen wanted to show kids "what's in their own backyards." That meant getting chased by a bear on Idaho's Borah Peak (12,662 feet) and hiking 18 miles just to get to the base of Wyoming's Gannett Peak (13,804 feet). He says it's no accident Hawaii is last on his list: "I need some beach time."
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